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63

pocket pussy

Launch it

A $16.7M/yr market growing +4.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 30Conversion 22Competition 58Returns 100Price range 90Avg price 95Brand share 44Review moat 41Quality gap 73

Market size

Incredible$16.7M

$16.7M/yr · 27.6M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.20

avg listing price — sweet spot $15–$100

Price range

Great$10.41–$80.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,392.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Search terms