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28

pocket pharmacy

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Prices mostly outside the sweet spot ($4.99–$15.47) — this niche doesn't clear our bar today.

Market size 18Growth 24Conversion 45Competition 25Returns 77Price range 4Avg price 20Brand share 13Review moat 23Quality gap 19

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Review moat

Bad7,020.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.09

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$73K

$73K/yr · 287K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad$4.99–$15.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms