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plates and napkins party supplies 50 guest
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.34avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$2.90–$76.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.2%90-day search growth — must beat 0% to launch
Market size
Good$279K$279K/yr · 422K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,801.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand