Skip to content
57

plastic stool for shower

Worth a look

Shows a sweet-spot price point ($29.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 41Conversion 52Competition 76Returns 58Price range 87Avg price 95Brand share 90Review moat 25Quality gap 40

Avg price

Incredible$29.00

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Price range

Great$10.15–$56.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$180K

$180K/yr · 146K searches

Review moat

Bad4,748.14

avg incumbent reviews — the moat a new listing must climb

Trend