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plastic spoons and forks
Launch itA $1.6M/yr market growing +18.0% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 776K searches
Avg price
Good$12.18avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.78–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,007.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality