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Worth a lookShows searches that convert (11.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great355.84avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.7%90-day search growth — must beat 0% to launch
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$562K$562K/yr · 322K searches
Price range
Good$6.92–$24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand