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Worth a lookShows searches that convert (13.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great389.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Market size
Good$382K$382K/yr · 239K searches
Price range
Good$5.88–$24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality