56
plastic free toothbrush
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.38–$33.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$231K$231K/yr · 209K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,922.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse