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plantar fasciitis relief
Launch itA $6.6M/yr market growing +10.6% this quarter with returns at 3.3% — clears our launch bar.
Market size
Incredible$6.6M$6.6M/yr · 6.7M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Price range
Great$7.17–$61.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 6% kills the launch gate
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Review moat
Bad13,043.05avg incumbent reviews — the moat a new listing must climb