48
pipe screens
Skip itPrices mostly outside the sweet spot ($2.88–$17.22) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$452K$452K/yr · 348K searches
Review moat
Okay1,642.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.78avg listing price — sweet spot $15–$100
Price range
Bad$2.88–$17.22cheapest to priciest tracked listing — scored on the share inside $15–$100