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pinky toe splint
Worth a lookShows beatable incumbent ratings (3.8★), but a small market ($32K/yr) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.12–$31.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,389.66avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 81K searches