Skip to content
43

pink plastic wine glasses

Skip it

Soft demand (-42.8% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 21Competition 75Returns 34Price range 87Avg price 95Brand share 75Review moat 76Quality gap 43

Avg price

Incredible$22.96

avg listing price — sweet spot $15–$100

Price range

Great$9.89–$62.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great470.23

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 83K searches

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

Products