44
pink heating pad
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.54avg listing price — sweet spot $15–$100
Price range
Incredible$17.45–$48.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$167K$167K/yr · 140K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad6,769.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.7%90-day search growth — must beat 0% to launch