45
pink gift box
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.76–$36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Review moat
Good1,363.9avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$175K$175K/yr · 358K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch