30
pink christmas tissue paper
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.3%search→purchase rate — share of searches ending in a sale
Review moat
Incredible18.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Market size
Bad$75K$75K/yr · 21K searches
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.9★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$10.27–$14.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier