52
pink and gold plates
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($87K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.39avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$9.28–$109.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good895.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 99K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand