47
pill cutter 1/4
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$154K$154K/yr · 125K searches
Review moat
Bad5,435.78avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.59–$17.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.6%90-day search growth — must beat 0% to launch