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pill bags
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Market size
Good$491K$491K/yr · 655K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.02–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,996.27avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf