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56

phosphorus supplements

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 22Conversion 76Competition 41Returns 100Price range 86Avg price 95Brand share 52Review moat 70Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.11

avg listing price — sweet spot $15–$100

Price range

Great$7.04–$74.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good699.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$271K

$271K/yr · 141K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Search terms