60
pet deodorizer
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.24–$50.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 126K searches
Review moat
Bad16,475.67avg incumbent reviews — the moat a new listing must climb