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perineal ice packs for postpartum
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.10avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 815K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Great$7.62–$37.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,236.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand