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perineal cleanser
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Price range
Good$6.66–$32.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$240K$240K/yr · 136K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,250.78avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand