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Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 85Growth 27Conversion 88Competition 25Returns 83Price range 71Avg price 35Brand share 33Review moat 21Quality gap 18

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.4M

$1.4M/yr · 1.4M searches

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$5.86–$37.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.19

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad11,190.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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