45
perfect body tape measure
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Price range
Great$6.20–$43.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 37K searches
Review moat
Bad4,693avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-20.9%90-day search growth — must beat 0% to launch