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Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.58avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$684K$684K/yr · 802K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.90–$152.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad22,289.97avg incumbent reviews — the moat a new listing must climb