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pemf mat
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$212K$212K/yr · 238K searches
Avg price
Okay$241.46avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,430.75avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad$21.41–$836.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale