60
parfait cups with lids
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$978K$978K/yr · 1.4M searches
Avg price
Great$15.21avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good908.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.55–$23.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand