49
parallel bars
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$115.19avg listing price — sweet spot $15–$100
Review moat
Good804.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$232K$232K/yr · 149K searches
Price range
Bad$10.11–$395.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.9%90-day search growth — must beat 0% to launch