60
paper straws
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$439K$439K/yr · 408K searches
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Price range
Good$1.88–$28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,320.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.61avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand