60
paper cones
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.76avg listing price — sweet spot $15–$100
Price range
Great$5.88–$46.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,863.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 81K searches