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papablic toothbrush heads
Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+76.2%90-day search growth — must beat 0% to launch
Avg price
Good$14.28avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,700.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.51–$20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$97K$97K/yr · 33K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand