70
oxalic acid
Launch itA $1.2M/yr market growing +4.3% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$29.83avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 450K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good940.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.73–$147.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch