60
outdoor steps
Launch itA $1.1M/yr market growing +9.8% this quarter with returns at 3.2% — clears our launch bar.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$65.27avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 937K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$10.03–$215.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,597.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale