60
outdoor step
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Growth
Great+83.9%90-day search growth — must beat 0% to launch
Avg price
Great$77.02avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,705.03avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.03–$251.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 179K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale