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oticon prowax
Worth a lookShows searches that convert (14.6% search→purchase), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Review moat
Good602.21avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.09–$31.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 43K searches
Competition
Bad72%top-5 click share — a locked-up shelf