52
otc card eligible items
Worth a lookShows low returns (0.1%), but a deep review moat (36,681 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Great$1.71–$55.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$211K$211K/yr · 417K searches
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad36,681.11avg incumbent reviews — the moat a new listing must climb