57
ostomy belt
Worth a lookShows a sweet-spot price point ($36.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$36.00avg listing price — sweet spot $15–$100
Price range
Great$13.22–$75.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great221.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$243K$243K/yr · 250K searches
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Signals High Returns