39
ortiga
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,100.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Price range
Good$5.77–$25.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 71K searches
Signals Low Review Barrier