44
organic sunflower lecithin
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Price range
Good$9.51–$26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad6,310.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 32K searches