54
Organic Peppermint Oil
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.65–$27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Market size
Okay$237K$237K/yr · 139K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,282.45avg incumbent reviews — the moat a new listing must climb