52
organic cones
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Price range
Great$3.76–$83.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,658.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 46K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand