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orange tissue paper
Skip itPrices mostly outside the sweet spot ($4.33–$9.64) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,796.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$196K$196K/yr · 180K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.19avg listing price — sweet spot $15–$100
Price range
Bad$4.33–$9.64cheapest to priciest tracked listing — scored on the share inside $15–$100