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Optizinc
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Review moat
Good1,290.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.81–$23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$90K$90K/yr · 32K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand