43
optivisor
Skip itSoft demand (-1.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.74avg listing price — sweet spot $15–$100
Price range
Great$17.74–$102.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,624.11avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$140K$140K/yr · 71K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch