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Optimum Nutrition Whey Protein
Worth a lookShows a $8.4M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size
Incredible$8.4M$8.4M/yr · 3.1M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$56.59avg listing price — sweet spot $15–$100
Price range
Great$16.37–$124.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad31,942.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price