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Opticide
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 478K searches
Price range
Great$12.30–$99.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,534.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand