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54

Opsite Post-op Waterproof Dressing

Worth a look

Shows low returns (1.3%), but a small market ($87K/yr) keeps it on the watch list.

Market size 22Growth 52Conversion 81Competition 60Returns 90Price range 45Avg price 53Brand share 58Review moat 24Quality gap 47

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.32

avg listing price — sweet spot $15–$100

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.00–$23.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,122.24

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$87K

$87K/yr · 84K searches

Reviews