76
odor eliminator for strong odor
Launch itA $3.9M/yr market growing +18.6% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$3.9M$3.9M/yr · 2.6M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.04–$50.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,467avg incumbent reviews — the moat a new listing must climb