41
o cedar scrub brush
Skip itSoft demand (-52.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good749.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$150K$150K/yr · 185K searches
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad$6.82–$15.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-52.1%90-day search growth — must beat 0% to launch