35
nurabeam
Skip itSoft demand (-92.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$48.60avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,074.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$23.50–$158.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 79K searches
Growth
Bad-92.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand